Saxony Precision Watch Brand Lange 2016 New Tour Exhibition Beijing Event

Since March 2016, Lange, a Saxony precision watchmaking brand, has begun a tour of the new 2016 masterpiece. In late June, all 7 new Lange masterpieces including DATOGRAPH PERPETUAL TOURBILLON, RICHARD LANGE JUMPING SECONDS, GRAND LANGE 1 MOON PHASE ‘Lumen’, and SAXONIA MOON PHASE arrived in China, and were held in Shanghai through the theme event ‘Robot Master Touring the World’ (June 22 to June 27) and Beijing (June 29 to July 3) will debut in full. Today, China’s tour exhibition has been successfully concluded in Beijing SKP.

Beijing SKP

   Beijing SKP, a luxury department store positioning global high-end fashion and a destination of innovative fashion lifestyle, Beijing SKP will adhere to the eternal pursuit of a better life and create a real dream place for consumers.

Lange Machinery Master Touring the World 2016 SIHH New Works Exhibition

Lange German watchmaker David Weber explains live and new technology patents

   At the Geneva Haute Horlogerie Salon held in January, the Lange showroom summed up the basic features of the Saxony precision watchmaking brand and the characteristics of the new masterpieces with ‘MECHANICAL MASTERS’. These new watches all reflect Lange’s profound technical foundation, scientific mind, superb aesthetic cultivation and consistent enthusiasm for the mechanical world.

   The 1:50 large model standing in the center of the Lange showroom of the Haute Horlogerie Salon in Geneva this year is based on Saxony’s latest masterpiece-DATOGRAPH PERPETUAL TOURBILLON, limited to 100 pieces.

   Combining three complex devices and five additional functions, this unique Lange watch is not only technically superior, but also sophisticated in layout and clearly displays information. Three complex devices include: a chronograph equipped with a column wheel, a precision jumping-indicator, a flyback function and a classic Lange calendar display, a perpetual jump calendar with a moon phase display and a patented stop-second tourbillon. The L952.2 movement, composed of 729 parts, is of course a big watchmaking challenge, and the process of modification and assembly of the watch also requires professional skills. Only top watchmakers can overcome obstacles and make individual installations interact perfectly.
   Limited edition of 100 RICHARD LANGE JUMPING SECONDS cleverly integrates two major devices: one-second constant-power escapement brings extreme precision; the seconds jumping device ensures that the time display is clear and easy to read, and the large second hand moves forward 60 steps per minute in the slightest not bad. The watch also has a zero reset function: when the crown is pulled up, the second hand will jump to the zero position.

   RICHARD LANGE JUMPING SECONDS is precise and classic in shape, highlighting the functional aesthetics of the dial structure. The silver-gray chronograph dial features a large seconds ring on the top, giving the seconds hand a special status. On the dial, there is a triangular window at the intersection of the hour and minute circles. When the power reserve is exhausted ten hours before, a red indicator will appear there to remind the wearer to wind the watch. RICHARD LANGE JUMPING SECONDS is a well-deserved celebrity work that combines cutting-edge technology, fun and classic flavor.
   Lange launched the GRAND LANGE 1 ‘Lumen’ in 2013. The translucent sapphire crystal dial presents the clever structure of the Lange large calendar display. The GRAND LANGE 1 MOON PHASE, which was released the following year, reproduces the moon by the moon phase display on the main dial, with an accuracy rate of 99.998%. Today, the GRAND LANGE 1 MOON PHASE ‘Lumen’ combines these two extraordinary designs into one, creating a GRAND LANGE 1 MOON PHASE ‘Lumen’ that combines a delicate moon phase display and a charming luminous large calendar display, limited to 200 pieces.


   The acclaimed SAXONIA MOON PHASE is the first time in the Lange SAXONIA series that two charming displays of the moon phase and the big calendar are displayed simultaneously. These two elements are particularly noticeable on the simple surface of SAXONIA: the large calendar display is set below the 12 o’clock position, and the small second dial with the moon phase display in the upper half is set at the 6 o’clock position, and the two are visually balanced , Making this watch the best combination of exquisite practical functions and excellent design.

To Your Dear Ta, A Gentle Gift From Swatch

At this moment when love is just right, Swatch brings you a ‘Gentle Gift’ (GZ300) Valentine’s Day special watch. Love is a delicate emotion that requires careful care. And for love, we are never satisfied, we always want to desire more. Still wasting time trying to figure out each other’s thoughts? Take action now, this Valentine’s Day, let Swatch express your love!

   Through the silver perspective dial of the ‘Gentle Gift’, you can see the colorful internal movement structure, and these movement parts are connected with a red love-shaped driving gear. The ‘core’ implies that love needs gentle care. If you forget it accidentally, it doesn’t matter, the words ‘careful care’ printed on the back of the strap will also give you an intimate reminder (of course, the care we are talking about here is not just the watch)

   This year’s special Valentine’s Day watch ‘Gentle Gift’ is packed in a red transparent plastic box, decorated with multiple white love patterns and a message full of love. Hurry up and buy it now to your dear TA!

Who Wears A Watch Can Best Represent (On)

In modern society, the marketing strategy of consumer goods, ‘spokesperson marketing’ seems to be a common practice, and the ‘person’ itself has many uncontrollable variables. Regarding marketing tools, regardless of the price of consumer goods, whether it is tangible goods or intangible services, the ‘spokesman’ has always been like a double-edged sword. It is a sharp weapon that can directly hit people’s hearts, but may also hurt themselves. In recent years, there seems to be an increasing number of believers in the global watch industry who are affirming the positive benefits of ‘endorser marketing’. However, there have been relatively few successful examples. What is the more feasible formula for success? Today, we are not talking about complication and the balance of the movement, but we are talking about the person wearing the watch.

Panerai, who has never been a spokesperson, invited Huo Jianhua to be the spokesperson for the Greater China brand this year, which is a major event in the watch industry in the beginning of the year.
   At the end of February 2017, when the watch media had just received pressure from the cut-off pressure of the double-sided clip of the SIHH high-end watch exhibition and the Lunar New Year holiday, I thought that before the Basel watch exhibition, it would be a relatively calm market. day. Unexpectedly, a film released by Panerai on social media predicted that the brand was about to have a ‘big event’. The result was finally announced in early March: since its establishment 157 years ago, Panerai has always adhered to the watch itself as the best marketing tool, and for the first time invited Chinese actor Huo Jianhua to become the brand spokesperson for Greater China. As soon as the news was announced, it caused a heated discussion, and also stimulated the public’s discussion on ‘spokesperson marketing.’

Recently, after the announcement that the former football star Beckham was invited to be the brand spokesperson, TUDOR Tudor announced the goddess Lady Gaga to be the spokesperson for the brand #BORNTODARE campaign.
   How do you know that the hot debate caused by this spokesperson can only be regarded as an appetizer? At the Basel watch exhibition, the exchange of its own movement with Breitling ‘reciprocity’ caused a heated discussion TUDOR Tudor watch, on May 31 announced that contemporary football superstar David Beckham (David Beckham) has become the global spokesperson for the brand, and in recent days, it has been chasing after victory. In the second half of the year, it was announced that Lady Gaga, an American music ghost singer and goddess, acted as the spokesperson for the brand #BORNTODARE campaign, breaking the brand’s practice of not using a spokesperson for many years. To measure Tudor’s market share and brand position, the first introduction of a brand spokesperson should naturally be the result of careful consideration. The spokesperson does help to use more flexible marketing strategies, and it has the immediate effect of attracting new consumer groups and expanding market foundations. At a time when the watch and clock industry is conservatively looking at market growth, Panerai and Tudor boldly use the spokesperson’s marketing strategy. Whether it can effectively stimulate gas buying may have to be confirmed after a period of fermentation. What is certain is that ironclad has played a significant role in attracting consumer discussion and media attention.

Since serving as the spokesperson for RADO global brand in 2014, Tang Wei has been a Chinese actress for more than three years. Even if she is a wife and mother, her popularity is still undiminished and she is loved by the brand.
   If discussed from a more academic point of view, in the ‘Consumer Behavior’ model often referred to by marketing, consumers will most likely experience 5 recyclable and reversible purchases of tangible goods or intangible services. Steps: Demand Recognition, Information Research, Alternative Evaluation, Purchase Decision, and Post-purchase Behavior. The spokesperson chosen by the brand often plays a role in consumer purchase behavior. In addition to appearing in the brand’s promotional advertisements to attract consumers’ attention, watch endorsers who wear brand watches competently when participating in film premieres and awards ceremonies will naturally add endorsements to the brand. The number of exposures in the media has led to more consumers recognizing this brand. When they want to buy a watch later, they can also use the impression generated by the spokesperson to trigger them to search for whether this brand meets their personal needs. The ideal watch.

Popular brand watches are lovers of the brand’s marketing strategy. The CASIO Baby-G series watch, which focuses on the young women’s market, has continued to cooperate closely with Girls’ Generation, a well-known Korean women’s group in recent years.
   Then, after collecting the purchase options, consumers will come to the stage of ‘probability assessment’ commonly known as ‘shopping around.’ In the ubiquitous modern age of the Internet, finding out of the box, sharing the experience of cousins, and quotations from different places is already easy to do with a few fingers. So what kind of benefits can the endorser bring? A ‘Projection Effect’ that tries to reflect the characteristics and advantages possessed by the spokesperson. It is not only effective in popular products focusing on the female market, but also in the watch market with a large proportion of men. Influence.

Farewell to Takeshi Kaneshiro, the CITIZEN watch first tried the ‘dual spokesperson’ form, and in the publicity advertisements, the two generations of Chinese male actors Ren Xianqi and Wu Kuangren talked to each other for generations, which is of far-reaching significance.
   Take Takeshi Takeshi as an example, as the spokesperson for the CITIZEN watch for 7 years, the brand staff said that it does have a considerable influence: ‘As long as the annual endorsement publicity is exposed at the beginning, the store will definitely encounter many people who have designated to buy advertising If the limited edition models are sold out, they will be transferred to similar models in the same series. ‘Although the market demand has been misjudged and the colors of the advertising models have been wrongly selected, the same series of watches still cause snapping. Sold out. It is obvious that such a marketing approach does have a lot of attractive benefits.

From the countdown, I found that Nicole Kidman has been the ambassador for Omega Women’s Watch for 12 years, and it must have obviously improved the brand image.
   Taking a closer look, the types and choices of spokespersons will also reveal some clues about brand trends and market changes. Looking back at the history of watchmaking, spokesperson marketing has always existed in the market. For the most obvious examples, Paul Newman is at Rolex Daytona, Steve McQueen is at TAG Heuer Monaco, just like the female market. The relationship between Princess Diana and Jane Birkin and other well-known historical women and well-known bags can immediately make people think of a certain series of products of a specific brand. Film and television celebrities are mostly selected to increase their exposure to the general public; alliances with sports, golf, racing, polo and other sports, or top players in the arts such as opera, music, and painting are aimed at high-end consumers. In-depth understanding and recognition of the brand. Some people of the times even related to the brand-new creations of watches, which can be seen on the body of Italian fashionista Lapo Elkann.

Hublot, which is good at applying composite material themes to watches, not only established a cooperative relationship with Italian trendy accessory brand Italia Independent in November 2014, but also invited the brand president and co-founder Lapo Elkann to design and integrate the houndstooth pattern cloth. High-fashion style watch with classic fabrics such as face.
   In 2014, Hublot started cooperation with Lapo Elkann, and it was confirmed afterwards that the brand is not just hoping for his influence in the European fashion circle through popular brands such as Gucci, but also with His collaboration will form an important element of popular men’s clothing: fabrics, applied to the brand’s well-known Big Bang series watches, allowing the watch to also open a new connection with suits, shirts and trousers; such an angle of entry, in the industry It’s rare and quite new.

Perfect Radian Girard Perregaux’s Latest Vintage 1945 Series Watch Tasting

Most of today’s watches are similar in appearance, so there are just a few classic shapes, such as square, round, oval, or barrel shape. In these classic styles, the design of each style and brand is also different. Today the watch home brings you a Girard-Perregaux square watch, but it has a perfect arc The official model of this watch is: 25883-11-221-BB6C.

 From the front, the watch does not have any obvious difference from ordinary square watches. The classic chronograph dial design, the Arabic numerals and the crown prince-like hands, look so harmonious.

 From this side, we can see that the design of the watch is a little different from ordinary watches. From the lugs on the picture, you can see that the design of the watch is very close to the curvature of the wrist of the human body. The curvature of the watch is not because of how perfect the design of the lug of the lugs is, but that it uses a curved design even the entire case.

 The watch is made of a stainless steel case. The side of the watch is equipped with two square chronograph buttons, which are the start / pause button and the chronograph zero button. Both are made of steel, just like the watch’s screw-in appearance Build.

 The watch is equipped with a black alligator leather strap, black silk stitching, soft and comfortable to wear. Stainless steel double discount design for safe and secure wearing.

 The perfect radian of the watch reflects the exquisiteness and elegance in this angle, and the elegant perfect curve is like a wonderful young girl with a perfect figure. Visually, the thickness of this watch should be about 11 millimeters. Such a thickness is presented in such an arc. It is believed to be very comfortable to wear on the wrist.

 The size of this watch is 36.10×35.25 mm. This size is not small compared to ordinary room type watches, but it is not too large to be overwhelming. Personally, I think this watch is more suitable for pure men.

 The watch features a grey dial design with mature colors. The 3 o’clock position of the watch is a normal small seconds design, and the central seconds hand is a normal chronograph seconds hand. The small dial at 9 o’clock is a 30-minute cumulative chronograph dial.

 Although the size of the steel case is generous, the proportion and radian are just right, which perfectly matches the wrist radian; the case is polished and polished to make it look beautiful, and it also highlights the subtle design of the dial. The combination of straight lines and arcs is natural, winning the art of decoration in the early 20th century The aesthetic charm of the tide.

 The watch is equipped with a GP03300-0064 automatic winding movement with a diameter of 25.6 mm and a vibration frequency of 28,800 times per hour. It can provide at least 46 hours of power when fully wound. This movement has hours, minutes, small seconds and chronograph functions.

Summary: The aesthetic charm of the Art Deco trend in the early 20th century is the source of inspiration for the unique design style of the Vintage1945 series. Rich design details have a strong contrast in texture. The charcoal gray dial has a soft straight matte texture, and the chain links of the steel chain belt are polished and matte. The design adds a sense of time. The current European quotation for this watch is 12,000 Euros. It is believed that the price in China will meet with you soon.

For more watch details, please click: zhibai / 29241 /

[Look At The New Watch] How Interesting Is A Good Watch?

Remember when I wrote about how girls spend money on jewelry and watches to be considered financially free, someone privately told me, ‘Sister Rabbit has insight into people’s hearts. Every time I say something is good-looking, I get degraded by her husband.’ ‘It’s worthless, and then you have to introduce me to a bunch of movements that I can’t remember.’ When collating the information last night, I also thought about it for a long time, and then wrote a sentence: ‘It may be only when wealth reaches a certain level that we can generously comment on whether a product is really good-looking.’ Face value, regardless of cost performance, not dragged down by the wallet. So today Rabbit has picked 3 brands, and it doesn’t emphasize the price. Let’s just return to the origin of design. — Bvlgari — I remember many years ago, someone showed me a Bvlgari women’s watch, full of gems, and expensive, I muttered in my heart, ‘Why not buy some more cost-effective?’ Later, the cruel reality Let me understand that only ‘poor’ thinks about cost performance, which is limited by disposable wealth. Therefore, I want to look at these watches with pure appreciation. I remember when I entered the Bvlgari showroom, the first reaction was to quickly roll up my sleeves, and I could n’t wait to try them on. I’m afraid that at that moment, it represented a lot of women’s instincts when facing pearls a feeling of. Bvlgari has always been very active in Basel, bringing Wu Yifan last year and Shu Qi this year. Especially when she appeared wearing the latest LVCEA TUBOGAS halo watch, the rabbit guessed that this must be the main model of this year. This is the first time the Bulgari classic Tubogas bracelet is used in the LVCEA series. I believe everyone is no stranger to this bracelet, which was previously used on Serpenti watches, and the shape of the snake is very harmonious. The Tubogas process is named after a bent metal gas pipe. This technology has been applied to the field of jewelry making since the late 1940s. In the decorative arts period, large-scale crafts were often miniaturized and created. Tubogas crafts were inspired by industry and became a well-known technology. In the 1940s, Bvlgari combined the dial with the Tubogas bracelet to launch the Serpenti watch. In the 1970s, this process was used by Bulgari in many design fields, such as rings and necklaces, and Tubogas chains were used to match ancient coins and colored gems. This year Lvcea Tubogas halo watch has a total of 5 models, with diameters of 28 mm and 33 mm. Of course, there are diamond-set and diamond-free versions of the bezel, and the movement also has quartz and mechanical points. As for the price, it is between 40,000 and 200,000. These watches are estimated to make men look tight in their wallets. To appease your nervousness, look at a male watch that I personally like. OCTO FINISSIMO, which was stunning in Basel in 2014 when it appeared, and is known for its ultra-thin. The first piece of the year was the tourbillon. After that, Bulgari released three questions and automatic winding models in 2016 and 2017. This year, the minute repeater and the automatic winding are combined into one, and the thickness of the watch is only 3.95 mm, which is another record. In order to achieve ultra-thin effects, Bvlgari made Calibre BVL 288 movement based on this tourbillon in 2014. The movement is mainly self-winding by installing an outer edge pendulum on the back. The round pendulum is made of platinum and aluminum, with a very dense metal material. In addition, the flying tourbillon is also selected, with a ball bearing system, which can reduce the thickness. The tourbillon is expensive, but there are other models that can be implemented. Such as OCTO FINISSIMO AUTOMATIC automatic winding watch, as well as skeleton sandblasting watch. In fact, there are also girls interested in this watch, very thin and light, show everyone the rabbit’s hands-on photos. In fact, many men’s watches have begun to break through the gender limit, which is precisely the performance of market opening. — Jacques Dro — A brand that I was very impressed with this year, and faintly saw that it was working quietly. A few days ago, I chatted with my cousin and made a prediction: In the future, explosive prices similar to Green Water Ghost will gradually enter the consumer’s sight of third- and fifth-tier cities, and high-end consumers under the consumption upgrade will compete for similar rainbow di Such hard goods (it is said that some people are willing to increase the price by 200,000 to buy the new Rainbow Di). Similarly, Patek Philippe 5131P is close to a million watches, the queue is difficult, many people are ready to increase the price of the second-hand market (discontinued 5131J , The increase to more than 800,000, some people still grab). Therefore, the high-end market’s interest in good products is far beyond our previous imagination. So, which brands have the opportunity to take over the market? I think Jacques Dro is one of them, especially crafts. First give the girls a few good-looking ones. For example, the elegant 8-series Petite ladies watch, the Chinese like the number ‘8’, but the premise is still to pass. There are also two-circle strap styles, Jacques Dro also started to keep up with the times. The large second hand cut out of red gold One watch, cutout and classic ‘8’ shape, men will like it. Then, please sit up straight, there are hard goods in front. Jacques de Roux produced a three-question parrot timepiece pocket watch. After all, the technology of the automatic doll is amazing, and the luck at the scene is good. Seeing the real thing, it is said that some dealers have stated that they want to order it. Seeing this watch, I have not yet been willing to sell it, and the price is more than 8.97 million yuan. There is also a tropical wind intelligence bird three questions watch, a live demo video was shot on the spot, but the picture quality is too scum and I ca n’t bear to share with you, let’s come to an official video. This watch has more than 5.65 million yuan, with 8 red and platinum models each, of which the red and gold models have been sold out, and a small amount of platinum. — Blancpain — It’s true that fifty years old is a big focus this year. I still remember a few years ago that Blancpain’s key recommendation in China was still the most classic Villeret. At that time, not many people knew about fifty. But in the past two years, I was very pleased to see that there were hundreds of stores in full bloom. The classic models were still the cornerstone of sales, but Fifty Yuan began to be chased by a group of people. This year Blancpain was bold and made new attempts in the 50s, such as adding full-calendar moon phases, annual calendars, retro-styled date and week watches to the deep diving vehicle Bathyscaphe. Let’s first experience the two phases of the full-calendar moon phase and the 70’s date and day of the week watch (I only started the second one, I think it’s not bad). Of course, I personally think that the least controversial should be the following calendar, because it is relatively simple and is the consistent style of deep submersibles. In fact, when it comes to the value of the face, today I want to talk about Blancpain. I was touched by Blancpain’s women’s watch on Valentine’s Day, or when I already had After the so-called ‘high cost-effective women’s watch with complicated functions’, sometimes I really want to indulge, purely beautiful. Blancpain’s Villeret classic series this year launched a women’s moon phase calendar watch with a diameter of 33 mm. Villeret’s classic elements are all there. Willow-shaped hands, Roman numerals, and dial layout are also typical Blancpain styles. The most interesting It is still the beauty mole on the corner of the moon’s face, and it will still be moved after seeing its enchanting countless times (embarrassingly, your face did not show up when you started, you are free). This watch’s 913QL.P automatic winding movement is specially developed for women’s watches (many brands no longer use men’s or men’s watch movements to change things at will). Even though girls are not so sensitive to technology, antimagnetic silicon hairsprings and special safety systems (to prevent accidental operation from damaging the date indicator movement) protect the watch. I guess you read High and don’t understand why I mentioned ‘funny soul’ in the title. So let’s talk about how rabbits feel today. When we judge people or things, we always have the appearance and the inside to make a comprehensive judgment. For people, we always think that ‘inside’ is more valuable than ‘outside’, and of course it is right. But similar to watches, I just think that in this era, at least in terms of mass consumption, ‘the value is supreme.’ So ‘interesting inspiration’ refers to the inner part of the watch, the polishing of the movement and so on. Why do I encourage everyone to pursue pure beauty on the basis of improving aesthetics, because this is the most basic enjoyment. In fact, we do n’t have to worry too much about “besides the golden jade, but the bad ones”, because these big brands want to survive in the market and cherish their wings more than anyone else (fool people in the invisible places, sooner or later). Of course, if your wallet is shy for a while, ‘cost-effectiveness’ is still an insurance path. Everyone has different life stages and different pursuits. They do not have to be consistent. In the end, everyone is welcome to talk about the watches that I have experienced that “I feel good-looking, but have been denied by others”, and are you ultimately forced by public opinion or follow your heart? Written in the comment section, the most liked rabbit will send a notebook customized by a well-known watch brand ~ gossip rabbit is only original, welcome to forward!

Introduction To The Zenith Zero Gravity Tourbillon Watch

Christophe Colomb Zero G tourbillon

In the 15th century, the brave and fearless nautical explorer Columbus braved the world and wrote an important chapter in human history. After five years of hard research and development, the Zenith watch factory has successfully developed a new watch technology without gravity tourbillon. ZENITH Global President Jean-Frederic Dufour visited the Taipei 101 Gordon Watch and witnessed the glorious moment when the world’s first Christophe Colomb Zero G tourbillon arrived in Taiwan!

利 Christophe Colomb Zero G tourbillon

The accuracy of the watch changes with its prescribed position, because the gravity will cause the escapement parts to operate in the direction of the suction source, the friction between the parts will be different, and the swing of the balance will also be disturbed. There is a deviation (positive or negative) in the accuracy of the vertical system. The escapement system is ideally in a horizontal state, because the swing of the balance wheel is the most ideal, and the direction of the center of gravity is at right angles to the parts, which will not affect the operation of the entire structure.

利 Christophe Colomb Zero G tourbillon
‘ZENITH CHRISTOPHE COLOMB’s patented Zero G technology is the ultimate solution to keep the escapement always horizontal!’ Jean-Frederic Dufour, ZENITH Global President, emphasized, ‘ZENITH’s patented Zero G technology allows the balance The accuracy of the hands is controlled by the escapement structure in the frame; the change in the orientation of the watch triggers a slight rotation of the frame, but regardless of the direction and speed of the frame rotation, the coordination mechanism will immediately start to maintain the horizontal state of the frame, so that The escapement structure maintains optimal operation, and the punctuality of the pointer is not affected. ‘
ENZENITH CHRISTOPHE COLOMB is the best proof of the ambition of ZENITH watchmakers and movement engineers. They worked tirelessly and finally successfully developed a new breakthrough in contemporary watchmaking technology, bringing innovation to time art! This model is limited to 25 pieces worldwide and will be delivered in three years.

Breitling Super Ocean World Time Watch Pure White Special Edition

Super Ocean World Time Watch Pure White Special Edition Waterproof Depth 500 meters As a Breitling known for flying watches, it is also quite useful for diving watches. The Breitling Superocean watch (Superocean) has been launched for more than half a century. This year, a number of new diving watches have injected fresh vitality into the Super Ocean series, of which the ‘pure white’ version of the diving travel watch is very conspicuous. Its dial and bezel are pure white, with stainless steel digital hour markers, and its exclusive pure white Superocean GMT rubber strap. Such a clean and simple design style must be a favorite of ladies. The pure white version of the watch uses a screw-in crown and a side crown reinforcement. This diving watch also has dual time zone display: the pure white dial bevel scale inner ring and two-way rotating bezel are equipped with a 24-hour scale, with The red triangle pointer can easily indicate the time in the second and third time zones. If you want to choose a desire that can accompany you to dive in a foreign country, then choose it. Breitling Super Sea World Time Watch Pure White Special Edition

I Found Ingenuity In Schaffhausen: Zhang Ruoyu, A Friend Of The Brand, Visited Iwc’s Home

The right bank of the Rhine, west of Lake Constance, the quiet Swiss town of Schaffhausen is one of the most prestigious cultural labels in the world of fine watchmaking. In 1868, IWC Schaffhausen was born here, and in the following century and a half, it continued to create classic timepieces and create legends in watchmaking. IWC’s best friend Zhang Ruoyong visited Schaffhausen, following the mark of light and shadow, looking for ingenuity with pure originality.

   Stoppage time | ‘I found my ingenuity in Schaffhausen’
   The Brand Museum was opened 125 years after IWC launched. In this historic building that is now protected by the Swiss state, it not only contains IWC’s masterpieces of clocks and watches that have been circulating for more than a hundred years, but also a period of precious history. Zhang Ruojin’s tour of Schaffhausen also began here.

Brand friend Zhang Ruohuan visited the IWC Museum
   Strolling in a museum building with both elegance and futurism, lingering in the hall where classics and innovations blend, ‘Every piece of collection, every detail is like a fragment of time, converging and joining together.’ Time is here to stand and witness With the ups and downs of IWC in the history of watches and clocks, the watchmaking craftsmanship and extraordinary ingenuity are even more evident.

Brand friend Zhang Ruohuan visited the IWC Museum
   Beyond Time | ‘I feel the beauty of art in every inch’
   On the occasion of the 150th anniversary of IWC, the new watchmaking center was inaugurated in the suburb of Schaffhausen. This pleasing building is built both inside and out. The coexistence of simple modernity and precision engineering style perfectly condenses the brand spirit of IWC. It combines traditional watchmaking skills with cutting-edge craftsmanship and technology. Based on its heavy historical heritage, it goes beyond time and faces Bright future.

Brand friend Zhang Ruohuan visits the new watchmaking center of IWC
   At the IWC Watchmaking Center, Zhang Ruohuan put on the watchmaker’s signature white coat for the first time, and experienced first-hand the production process of the brand’s own movement and the complex processing of different material case. ‘The charm of a mechanical watch is fascinating. It’s not just a timepiece, it’s a work of art!’

Brand friend Zhang Ruohuan visits the new watchmaking center of IWC
   In the turn of the sand and the tower, each small component is transformed into a full-fledged one-inch world in a subtle combination. Like the infinite creativity and excellence of artwork creation, every day is staged in the new watchmaking center of IWC.

Chopard Beijing Releases New Imperiale Jewellery Watch

Chopard, the top jewellery and watch brand, held a new product launch event for its new Imperiale series at the Red Gate Gallery in Beijing on September 20th. . Chopard co-president Karl-Friedrich Scheufele and fashion designer Ye Mingzi
    On the same day, Ye Mingzi, a famous fashion designer, and Jin Yimeng, the first female director with a billion-dollar Chinese box office, attended the event and shared their unique insights and preferences for the Imperiale series with the guests at the same time. In the Imperiale series of short films directed and starred by Yimeng, Ms. Ye Mingzi, a fashion designer, also showed a number of clothing inspired by the Imperiale series.
New Imperiale
    Imperiale was inspired by its tribute to the long history of the ancient empires of Byzantium, Greece, China, and Rome. The Imperiale watch was born in the 1990s and redesigned in 2010. Its style is more individual and modern. This time Chopard introduces the new Imperiale series, which combines unique style and noble temperament. It attracts attention with its perfect proportions and exquisite details.
New Imperiale Jewelry New Imperiale Jewellery
     The Imperiale jewellery is a perfect match for this collection of watches, with a sense of elegance. The new jewellery combines softness and resilience, and is made of rose gold or white gold with soft amethyst and pink quartz stones in the center. The edges of the petals are pure and natural, or they are set with diamonds. The series is divided into Imperiale by Day, Imperiale by Night, and Imperiale Forever to cater for the different needs of modern fashion women for the jewelry and watches they wear at work and social places during the day and night. Among them, Imperiale Forever is for ladies to attend any occasion A versatile all-time wearable.

Tag Heuer And La Nuit De La Glisse Join Forces To Present Don ‘t Crack Under Pressure (Don’t Fear Challenge, Achieve Yourself) Second Season

On December 20, 2016, TAG Heuer, a Swiss pioneering watchmaking brand, joined hands with La Nuit de la Glisse, an internationally renowned extreme sports organization, to release the film ‘Don’t Crack Under Pressure’ Self) brought to China in the second season, presenting everyone this extreme sports event. La Nuit de la Glisse was founded in the 1970s by a group of visionary dreamers. Over the past 30 years, the film crew has traveled the world, looking for the most extraordinary natural environment, and exhibiting with the world’s great athletes like never before. Stunts, let the public understand the development of emerging extreme sports and traditional extreme sports.

 Howling winds, steep hills, and huge waves … In order to create the second season of 2016, Thierry Donard, founder and patron of La Nuit de la Glisse, once again traveled the world through the lens, from Mexico to Dolomites, Italy The summit of the mountain, and then through Polynesia, to a more distant and more difficult journey, showing all the breathtaking landscapes one by one, and in this way, this group of outstanding athletes, unparalleled wonders and rare Seeing scene. The TAG Heuer #DontCrackUnderPressure (Fearless Challenge, Achieve Yourself) spirit always runs through the filming and production process.

 This year, the public and extreme sports enthusiasts will have the opportunity to follow the footsteps of passionate top athletes through La Nuit de la Glisse and explore traditional extreme sports like La Nuit de la Glisse’s new skiing, skating and canoeing, As well as other emerging extreme sports such as surfing, penetrate the inaccessible Jedi danger and appreciate the game between man and nature.

 The second season of the film selected the world’s top athletes with outstanding personal qualities and relentless pursuit of extreme challenges, including: Tikanui Smith, Karsten Gefle, Mathias Wyss, Hira Teriinatoofa, Matea Hiquily, Davide Carrera, Zane Schweitzer, Richie Jackson, Jesse Richman, Matahi Drollet, Eric Deguil, and Keala Kennelly.

 Let’s have a unique and extraordinary journey with this group of extreme athletes who constantly challenge themselves in the extreme environment.