(September 8, 2014, Beijing) TAG Heuer, the Swiss watchmaker, unveiled the theme event of the official TAG Heuer chronograph Formula E electric championship in the atrium of Beijing Oriental Plaza today. Curtain. Ho-Pin Tung, a close friend of the TAG Heuer brand who is also one of the drivers of the Formula E Chinese Championship, attended the event and interacted with the guests. This theme event will continue until the day before the Formula E Championship on September 12.
TAG Heuer has officially announced on August 31 that it has signed a contract with the International Motorsports Federation FIA to become the official watch, technology founding partner of the Formula E world’s first electric formula championship, which will start on September 13, 2014, and China The team’s official sponsored partner. The new official Formula E race car has also been unveiled. TAG Heuer is a professional timing company under TAG Heuer, a well-known Swiss brand. It will provide all on-site timing for the Formula E Championship in 2014. At that time, it will be held in 10 street circuits around the world, of which Including London, Rome, Los Angeles, Miami, Rio de Janeiro, Buenos Aires and Beijing. TAG Heuer will also be the only watch brand to appear on the track mark in these urban tracks around the world.
Inspired by racing, challenge the highest difficulty-the birth of the Carrera series
In 1887, the oscillating gear invented by Edouard Heuer revolutionized history. In 1963, Jack Heuer launched the Carrera (Carrera series), named after the legendary carrera Panamericana. He conceived an iconic design: an open, easy-to-read dial and a shock-resistant, water-resistant case that is resistant to rugged road wear. A legendary series was born. In 2010, a self-made Calibre 1887 chronograph was designed in a Carrera case using vibrating gears. After accepting this exciting shock to the watchmaking world half a century later, the timeless Carrera is still the leader in TAG Heuer’s unparalleled watchmaking pedigree and racing tradition.
As TAG Heuer’s longest-running design and classic series, Carrera Carrera continues to be elegant, pure, easy to read and elegant in nature. The open dial design brings a strong visual impact, eye-catching satin-finished tachymeter scales, and the advanced processing of the black dials form the best ratio, and you can immediately feel the noble racing pedigree of this series. The Carrera Calibre 1887 chronograph took the lead at the Geneva Watch Awards in 2010, straddling the barriers of sophisticated technology and design, reappearing the classic style of the first Carrera Carrera in 1963, showing elegance.
TAG Heuer Carrera Calibre 1887 chronograph (43mm)
September 8 to September 12
· Each gift of any TAG Heuer TAG Heuer can receive a TAG Heuer customized optical mouse
Selling any TAG Heuer watch during the event will give you a bonus ticket to the Formula E Beijing stand (worth 688 yuan)
About the FIA Formula E Championship:
Formula E is a new FIA Championship of the World Motor Sports Federation, and its cars must be powered by electricity. It represents the future of the automotive industry for decades to come. These events will take place in the heart of the world’s major cities, and the track will be a landmark building around the city. A total of 10 racing teams and 20 drivers participated in the race. Formula E hopes to increase public awareness of sustainable development. It also acts as an institution for the development of electric-powered vehicles and increases public interest in the private use of electric vehicles. Encourage relevant companies to improve the technological development of battery packs, electric motors, transmissions, electronic control, fast charging technology, and battery safety through competitions. To promote the concept of sustainable development of clean energy vehicles.
The Beijing Formula E Championship was held at the National Stadium (Bird’s Nest), with a total track length of 3.44 kilometers (2.13 miles) and a total of 20 curves, including 4 deceleration turns and 2 linear acceleration tracks.
The first Formula E electric championship was divided into 10 races and the whole season spanned two years.
About TAG Heuer:
Since 150 years, TAG Heuer has established a supreme reputation in the watchmaking industry. It has been regarded as a pioneer in the Swiss watchmaking industry, gradually growing from a high-end handmade watchmaking family to the pursuit of perfect technology. And a high-end pioneering watchmaking brand that never yields to pressure.
Faster, smaller, more powerful, more precise: TAG Heuer chose to accept the challenge, sweep through all difficulties, and lead the field of watchmaking to a completely new and unknown territory.
In 1860, TAG Heuer was founded by Edouard Heuer in Saint-Imier, and has made many remarkable achievements in the field of high-end watchmaking with unlimited technological innovation. There are many ‘firsts’ left in the watchmaking first list: the world’s first oscillating gear was invented in 1887, and it is still a key component of contemporary chronographs; the Mikrograph, created in 1916, is the first in the world A stopwatch accurate to 1 / 100th of a second; the world’s first automatic chronograph movement with an automatic rotary axis was created in 1969; the world’s first belt-driven tourbillon watch, Monaco V4 Tourbillon, in 2014.
As a watch brand of the LVMH Group, TAG Heuer has always pushed time control to a new level of coexistence of luxury performance and precision, and its outstanding design and craftsmanship have made it the highest priority in the Swiss watchmaking elite organization-Foundation Watches (FHH) have a place. At the same time, at the Geneva Watch Awards, Carrera Mikrogirder won the highest honor in the world’s watchmaking industry-the ‘Golden Hand’ award with a super precision of 5 ten thousandths of a second.
TAG Heuer has always cooperated with outstanding people in many industries, because like TAG Heuer, they also change the era in their field and leave their own indelible mark: 2013 Golden Globe winner Cristiano Ronaldo; F1 Vodafone McLaren-Mercedes team and its champion Jenson Button; five Grand Slam winners, tennis champions Maria Sharapova; the new FIA Formula E Championship is also the world’s first electric racing series Formula E; Sbastien Ogier and his world Volkswagen Team, Championship Rally Championship Team; Monaco Automobile Club and Monaco Grand Prix; actor and driver Patrick Dempsey; and legendary movie superstar Cameron Diaz, Steve McQueen ( Steve McQueen) and Shah Rukh. Like these model men and women, TAG Heya uer) never follows, it leads the way; never follows the old, it changes the time.