Baume & Mercier, a Swiss luxury watch brand with a history of 181 years, adheres to the watchmaking philosophy of combining tradition and modernity with different themes every year. In 2011, the brand focused its attention on the waterfront world that perfectly reflects the exquisite life, and brought Canadian film star Emmanuelle Chriqui as the brand’s new image spokesperson. Emmanuelle Chriqui to become Baume & Mercier’s new spokesperson
As one of Hollywood’s most promising new-generation actresses, Emmanuelle Chriqui has been in movies such as ‘Don’t Mess with the Zohan’ and ‘Cadillac Records’ and the well-known TV series ‘My Home Has Big Stars, Entourage’ ‘. In addition to his outstanding performance in film and television works, Chriqui also has no experience in fashion. Whether on a red carpet or a holiday on the beach, he can always show the hottest fashion style of the season, and such a simple and elegant style It is also similar to the theme of Baume & Mercier 2011. Because of this, Chriqui became inextricably bound with the brand and became the brand’s new image ambassador.
In this regard, Chriqui said that she greatly appreciates the beauty of simplicity in life, and the elegant image of Baume & Mercier is in line with her personal taste. At the same time, Baume & Mercier CEO Alain Zimmermann also said that Chriqui’s personality is in line with the brand’s modernity and fashion.