A Collection Of Arts And Crafts: Praise From Piaget Rose Piaget Art & Excellence Series

Yves Piaget Rose, a Piaget rose with deep red petals, has always been the most loved theme of Piaget Piaget. Piaget has a deep tradition of craftsmanship. It uses different types of crafts to depict the countless varieties of Piaget roses and celebrates the flowers. Beauty after grace.
   Following the presentation of the precious micro-mosaics of mosaic in 2013, this year the silver thread embroidery technique was selected, and the micro-dot painting technique was used to interpret the beautiful level of rose petals. Whether Eastern or Western, embroidery is a craft that shows luxury. Among them, the oriental embroidery process uses a lustrous colored silk thread to sew a pattern. The silk thread changes light and shadow due to the thick stack, creating a unique three-dimensional and heavy sense. This year, the earl used the silver thread embroidery technique from Byzantium, which was first stroked with silver thread and then embroidered with various silk threads to create rich color changes. This time the earl invited Sylvie Deschamps, an embroidery master who is skilled in this ancient technique, to present this precious craft on a small faceplate, which is a masterpiece.
   The rose is the symbol of Piaget’s brand, derived from Mr. Piaget’s love for roses. To sing the praises of this flower, Piaget captures the exquisite craftsmanship of the craftsmen and reproduces the beauty of roses in the creation of watches and jewelry.
Needle and thread strive for precise silver embroidery
   Piaget’s Art & Excellence series launched this year is again based on the brand’s symbol, Piaget Rose. The French art master Sylvie Deschamps uses ancient silver thread embroidery to present the deep and rich color of rose petals on a compact faceplate. . Gold or silver embroidery was used in ancient Byzantine culture to demonstrate the authority and sacredness of monarchs or religious leaders. During the reign of the French king Louis XIV in the 18th century, this technique was used in home decoration and pushed The pinnacle, but today this skill has faded, among which Sylvie Deschamps is one of the very few craft masters who are skilled in this skill today. Piaget has collaborated with her since 3 years ago to create a variety of fine silver thread embroidery panels.
French art master Sylvie Deschamps
   The embroidery face plate made by Sylvie Deschamps, the outline of the rose is made of precious Filet silver embroidery thread, only the ends of the embroidery thread are immersed in silk, and the other parts are made by Boulogne stitch. The silk thread zigzags the silver embroidery thread on the silk. After completing the rose outline, the next step is to fill in the colors. Sylvie Deschamps uses a new micro impression-like ‘micro-pointillism’ technique, using 5 colors of embroidery threads from magenta gradient to pale pink, and precise colored points created by multiple knotted stitches , To create light and shadow and color gradation of petals.
Use puncture needles to pierce along the precisely designed Piaget rose-shaped silhouette

Draw the outline of the earl rose on the silk

Filet silver embroidery is embroidered along the outline of the petals using extremely thin embroidery threads, and is constantly retouched for the lines

Use micro-dot drawing techniques to embroider in the center of the earl’s rose petals with colored silk embroidery threads

The embroidery master uses colorful silk threads to apply embroidery techniques, and from time to time, he uses multiple knotting stitches to create lifelike Piaget roses.
   For Sylvie Deschamps, whether it is the Brow stitching method for contours or the multi-knotted stitching method for color filling, it is a very delicate operation on a small face plate, testing the skill of this master craftsman. In addition, the outline of the silver embroidery thread outlines the softness of the rose petals, and accurately uses the color to show the color level of the petals, which is the presentation of the master’s aesthetic point of view. Because of the complexity and detail of the embroidery process, each dial takes 40 hours to complete, which can be said to be a masterpiece.
   Altiplano rose embroidery watch, 18K white gold case, 38mm diameter, set with 78 round diamonds (approx. 0.7 carat), white silk dial decorated with colored silk embroidery and silver Filet embroidery using micro-dot drawing techniques Earl Rose. Equipped with 430P ultra-thin manual winding movement, limited to 18.
Peerless style that imitates the style of brocade painting with enamel technology
   Also based on the Piaget rose theme, another art masterpiece in the Art & Excellence series is presented in tapestry, but it is not really a brocade satin method, but a transparent enamel process. The special texture of the brocade. Brocade is a collective name for silk fabrics used in ancient Chinese courts. This ancient craft from the Shang Dynasty has extremely beautiful patterns and patterns, and is usually only provided to the royal family. It has also been exported in large quantities through trade, including North Korea, Mongolia, and Rome, Persia and other countries all like China’s brocades. The biggest feature of brocade satin is that it is based on plain satin, and consists of at least three kinds of colored silk threads to form a pattern totem, and uses different weaves to highlight the light and shadow and color of the pattern. In order to present a special color and texture like brocade on the dial of the watch, Piaget especially uses the technique of transparent enamel to present it.
   Altiplano watch, 18K white gold case, 38mm diameter, set with 78 round diamonds (approximately 0.7 carats), silver dial with carved Yves Piaget rose, painted in bright fire enamel to show the leisurely and extraordinary looks of the rose. Equipped with 430P ultra-thin manual winding movement. Limited to 18.
   In this transparent enamel watch, the master craftsman must first engrav the totem of the Piaget rose on the metal sole of the faceplate, and then use machine-engraved techniques to add decoration to the surface of the engraved rose totem. Then enter the stage of enamel color. Enamel is a glass compound with a metal oxide. The enamel powder in its original state will be transformed into a colored transparent glass object after sintering. Piaget’s craftsmen use the characteristics of enamel to create beautiful colors and luster on the carved faceplate. First, the enamel color is sintered on the surface at a high temperature of 800 degrees. Pink shades. Then sinter the glazing material to make the work appear glassy, ​​and then enter the final grinding and polishing process.
   The earl rose face plate made of transparent enamel, the delicate lines on the petals are clear and recognizable, and the delicate color can last for a long time and bloom forever.

Tag Heuer Announces The End Of Its Partnership With Tiger Woods

On August 8th, Swiss watchmaker TAG Heuer announced the end of its 10-year-long partnership with Tiger Woods, and hoped that he would ‘overcome his difficulties.’ & rdquo; According to the British ‘Email Daily’ estimate, Woods’s contract is estimated to be worth 10 million US dollars.

TAG Heuer Chief Executive Officer Jean-Christophe Babin mentioned in the statement: ‘We are convinced that Tiger will eventually regain its public image through efforts to overcome suffering. ‘Since the sexual scandal broke out in November 2009, TAG Heuer has reduced the use of the Woods image in its marketing activities, so it is not surprising that they ultimately chose not to renew the contract.
The British ‘Email Daily’ estimates that the total value of the contract signed by TAG Heuer and Woods is more than US $ 10 million, and the sum of the above six sponsors has caused Woods to lose up to US $ 25 million in sponsorship fees.

Private Villeret Series Personal Custom Complex Gold Carved Watch

Blancpain introduced the first 45 mm diameter watch of the VILLERET family. This VILLERET classic watch is highly recognizable due to its strong internal and external contrast. The dial inherits Blancpain’s classic traditional style, with enamel scales, and the perfect movement crafted through the sapphire crystal case back, like a beautiful landscape on the wrist.

 The VILLERET intricate decorative watch is the return to the truest of watchmaking art. Its Calibre 15B ultra-thin movement is assembled from 117 parts and has been used in pocket watches of the same family. This hand-wound watch has an oversized 45 mm dial, which is made of semi-dome-shaped large fire-fired enamel. On a 12-hour scale.

 Behind the traditional look of the VILLERET intricately decorated watch is a splendid brilliance. Shown through the transparent case back is a gorgeous movement decoration completely hand-made by Blancpain sculptors. Fortunately, the splint of Calibre15B movement is slightly thicker than other models, which allows the art team of Lebu Hasselblad to show their talents and create unique works for the five VILLERET complex decorative watches displayed in Basel this year. Five watches, as the opening masterpieces, show the unique features of 5 different regions in Switzerland, France, Japan, China and Hong Kong. In 2011, Blancpain’s master sculptors will present the VILLERET intricately decorated watches, one after the other.

High-end Watches Become The New Favorite Of Chinese Wealthy Collectors And Investors

Recently, the Wealth Quality Research Institute released China’s first professional report on the high-end watch market, the ‘China High-end Watch Report’. The report pointed out that high-end watches have become the new favorite of China’s wealthy collectors and investors. When collecting and investing, the most popular luxury categories for Chinese consumers are: watches (34%), jewelry (19%) and art (17%).
Patek Philippe is the investment of choice for watch collection

High-end watches become the new darling of Chinese wealthy collection and investment
   In the current Chinese luxury market, collections and investments account for a large proportion of luxury consumption. When collecting and investing, the most popular luxury categories for Chinese consumers are: watches (34%), jewelry (19%) and art (17%). People choose high-end watches for investment and collection. The core reason is The following aspects:

Value preservation and appreciation. High-end watches generally have a certain value-added and value-added characteristics. Many high-end watches have an annual increase of more than 20% -30%.
Small size and great value. A watch is worth hundreds of thousands and millions, which is convenient to carry and store, and also easy to pass on.
It is practical, can be worn, and can be worn with clothing.
Exquisite craftsmanship, cultural heritage, high-end watches themselves are works of art, suitable for viewing and collection.
Collection and investment luxury goods selection TOP3: watches, jewelry, art
High-end watches become the first choice for business gifts for high-asset consumers in China
   At the same time, the survey shows that Chinese luxury consumers with different levels of asset retention also show different emphasis when conducting business gifts, collections and investments in luxury goods. Unlike ordinary asset consumers, high-end consumers with assets over RMB 50 million more choose watches as high-end gifts for business activities (21%). They believe that watches of well-known brands are representative of successful people, meaning long-lasting and stable prices. Zhong Yousheng, the most affirmed by the recipients, is the best way to show sincerity and express gratitude.

   Generally speaking, watches, luxury cars, as invisible wealth labels, are the exclusive favor of men, and we do not rule out that this view has some truth. However, after our field survey, we found that contemporary Chinese women are becoming more and more interested in watches, and even some women are particularly fond of mechanical watches. In response to this increasing market demand, the Swiss watchmaking industry has even increased The production of large women’s watches all implies that China has unlimited space in the development of women’s watches.

   At present, the frenzy of women’s watches is fully occupying the high-end watch market. Not only are traditional women’s watch manufacturers increasing the listing of luxury jewelry watches, more traditional men’s watch manufacturers have also flooded into the women’s watch market to try to divide, or even Women’s models are introduced in the classic men’s watch series of traditional racing and diving. In today’s high-end watch market, consumers have become more and more expecting that after the complex functions of tourbillon, minute repeater, and perpetual calendar in the men’s watch market have even been combined, it is not surprising. Complex mechanical functions are perfectly integrated with female watch elements such as mother-of-pearl, diamonds and enamel.

   We saw that at the Basel Jewellery Show 2012, major brands showed their magical powers, and the feminine beauty of the jewellery and the masculine masculinity of the machine were maximized on high-end watches. Among the traditional women’s watch brands, Chanel reproduces the flower and bird screens that Ms. Coco Chanel loved throughout her life with micro-painted enamel on Chanel’s new women’s dial. Dior’s Ⅶ series watches have stepped out of the single market of black ceramics and finally opened up pure white ceramics. Variety of female watches. In terms of complex functions, Patek Philippe has always been committed to pushing women’s watches to the high-level throne of complex movements. Since the introduction of the three-question women’s watch and the two-second follow-up chronograph last year, Patek Philippe has moved the perpetual calendar and moon phase to women this year. The watch stage became the brand’s first perpetual calendar watch created specifically for women’s slender wrists. In addition, there is a high-end watch brand Glasutti from Germany. Its repackaged Lady Serenade series brings a new concept of dial design, and the Breguet, which is already famous for the Reine de Naples series, hits ‘200 ‘Anniversary’ banner, launched four different styles of women’s watches in one breath, many of them luxury diamond-set.
Rolex remains Chinese favorite

Male consumers collect first, female consumers style first
   From the perspective of gender differences, watches are one of the luxury items favored by the rich men. However, most of the rich men buy high-end watches for collection (30%) and the preservation and appreciation of wealth (18%), while female consumers Most of the timepieces are bought for the sake of image. The timepieces are matched with clothing to show their taste and temperament, and the proportion reaches 40%. Watches are also a symbol of financial resources and status. Therefore, whether it is male or female consumers, the use of watches to show their identity and strength has a greater effect, 30% and 25%, respectively. In addition, men (15%) buy watches exclusively for business gifts than women (4%).

   Therefore, in the actual purchase of watches, the most important factor for male consumers is whether the watch is limited, followed by function and materials; while female consumers think that style is very important, accounting for 25%; in addition, women Consumers also value watch brands (16%), while their preference for features (13%) is weaker than men. This is mainly because female consumers often lack patience for complex structures and prefer intuitive simplicity and brand awareness. Higher watch brands.

High-asset people especially prefer to collect limited edition high-end watches
   The survey shows that with the improvement of assets, the collection of high-end watches has become increasingly high, especially for wealthy people with assets of more than 500 million yuan. The purchase of limited edition watches is for collection (45%), and watches The role of showing identity and strength is getting smaller and smaller. However, for consumers with assets under 10 million, they are more inclined to show their identity and strength when buying watches (35%), and 25% of these asset groups are for business gifts, mainly because they are in the rising period of their careers . The function of value preservation and appreciation is more concentrated among consumers with assets of 10 million to 100 million yuan.

   Corresponding to this, the survey shows that consumers with higher assets will pay more attention to limited editions of high-end watches, while the influence of brand elements will be very low. Price is no longer a factor for super-rich people (assets with more than 500 million assets) to buy a watch. This is mainly because this group of people buy watches more for hobbies or business communication.

   The regional differences in the consumption of high-end watches in China vary in unit price and high-end watches made of special materials, which are well-known to the brand. Because China has a vast territory, customers in various regions have high cultural standards and requirements. Their favorite brands are Rolex, economically developed and so on. Consumers also have brands such as Patek Philippe, Piaget and Omega. Rolex gold watches are very popular.

The wealthy people represented by Northeast and North China prefer high-priced and expensive watches, and the number of watches per capita is also large.

   Customers in East China prefer high-end watches with strong collection investment value and decoration. In addition to Patek Philippe, Vacheron Constantin and other brands, fashion watches such as Cartier and Chanel are also very popular. Consumers in East China know most about high-end watch brand knowledge. In comparison, consumers in East China have the highest number of watches per capita.

   Consumers in South China, especially in Guangdong, pay the least attention to watch brands, and price has become the most important factor for high-end watch consumers in South China to evaluate watches. Most ordinary consumers often talk to others about how much my watch is worth, not what brand is my watch. Consumers in South China generally own several lower-priced watches in addition to several expensive ones.

   Consumers in the Southwest region are far less enthusiastic about spending on high-end watches than consumers in the Northeast and East China, and their brand awareness is relatively weak. Most of their consumption comes from friends recommending or choosing the brand around them, so they often Per capita watch holdings are not high when buying second- and third-tier brands at high prices.

   Central China and Northwest China have the lowest awareness of high-end watches, which is also closely related to the scarcity of local watch stores. Consumers in these regions either have no top-level watches or buy a certain amount of impulse, but Rarely worn.

   Overall, Chinese consumers’ awareness of high-end watches is not very high. When asked about famous watch brands, most of them can only say a few brands, and the most mentioned are Rolex and Omega. It can be seen that these two brands have formed a solid after years of hard work. Market foundation. At the same time told watch brands that China’s high-end watch market has huge potential, but consumers need to cultivate.