On the afternoon of May 28, 2016, the ‘House of Rolex Watches New Appreciation Fair 2016’ will arrive as scheduled. This event was co-organized by the Watch House and the brand Rolex, and came to the Rolex Experience in Shanghai on the Bund. Participating netizens were recruited by the Watch House Forum and WeChat public account. The brand Rolex shared with watch attendees the new watches released at the Baselworld 2016.
Before the event, some table friends had dinner with the staff of the Watch House. During the table, watch friends exchanged their watch experiences and views with each other.
Located on the Bund, ‘Rolex World · Jie’ covers an area of about 800 square meters. It is a collection of Rolex brand history, sponsored event theme exhibitions, classic watch displays and watch sales. This exhibition brings annual new product explanations and comprehensive appreciation and try-on experience to netizens.
In Shanghai on the 28th, the rain fell from early to late, but it is still difficult to stop everyone’s love for Rolex. Many activities have already arrived ahead of schedule.
The event started on time at 2 o’clock, and Rolex lecturers introduced the new watches released by Rolex this year. The table friends who were present were deeply attracted by the Rolex’s new watch and were attentive.
This year’s high-profile ceramic circle Daytona has attracted much attention since its launch. Equipped with a precise and stable Rolex Cal. 4130 movement, its appearance is reinterpreted. The carefully crafted, smooth and shiny high-tech black ceramic Cerachrom outer ring replaces the original metal outer ring, and the outer ring is also embedded with a black Plexiglas resin glass word ring.
Do you think the most popular ceramic ring in this year is Daytona? wrong. Many watch friends who attended the show praised the new-color platinum ring yacht-master watch. Its gray dial and blue second hand are very exciting. Compared with Rolex’s ceramic Cerachrom bezel, the platinum bezel is more textured, which has shaped the unique image of the yacht’s masterpiece. Equipped with Rolex Cal. 3135 movement.
The new Oyster Perpetual Airmaster watch continues the aviation roots of the original watch. 40 mm 904L steel forged case. The black dial has 3, 6 and 9 o’clock positions with extra large Arabic numerals and a distinctive personality. The words ‘Air-King’ on the dial, the font used in the 1950s was designed for the original watch. Equipped with a Rolex Cal. 3131 movement.
The new Oyster Perpetual Explorer-type watch with full luminous display ensures a clear view at a glance. This model’s unique numbers 3, 6, and 9 are coated with luminous material, which emits a persistent blue light like the hour markers and hands. No matter what the environmental conditions, this unique Chromalight display ensures clear reading. The pointer is wider and longer to make the display clearer. Equipped with a Rolex Cal. 3132 movement.
The new color of gold Daytona, the green dial is very beautiful, I have to say that Rolex’s use of gray and green is amazing.
After the Rolex staff explained, the most anticipated moment has come, watch friends began to try on the new Rolex watches, and appreciate the new Rolex watches in all directions. Since there are more table friends this time, we can only try them in batches.
Summary: This ‘2016 Rolex New Product Appreciation Watch House Special Session’ was successfully held, which not only let watch friends have an understanding of Rolex’s new products this year, but also promoted exchanges between watch friends and gave them a try Everyone has more opportunities to experience the new Rolex watches. Shanghai in the rainy season is still difficult to stop the enthusiasm of table friends, we can see everyone’s love for Rolex. The successful holding of the watch house special event cannot be separated from the support and attention of the watch friends in the forum. Here, the watch house would like to express its sincere gratitude to everyone, as well as the brand Rolex for providing this rare Appreciation meeting, pay attention to watch home and pay attention to more exciting activities in the future.