To Your Dear Ta, A Gentle Gift From Swatch

At this moment when love is just right, Swatch brings you a ‘Gentle Gift’ (GZ300) Valentine’s Day special watch. Love is a delicate emotion that requires careful care. And for love, we are never satisfied, we always want to desire more. Still wasting time trying to figure out each other’s thoughts? Take action now, this Valentine’s Day, let Swatch express your love!

   Through the silver perspective dial of the ‘Gentle Gift’, you can see the colorful internal movement structure, and these movement parts are connected with a red love-shaped driving gear. The ‘core’ implies that love needs gentle care. If you forget it accidentally, it doesn’t matter, the words ‘careful care’ printed on the back of the strap will also give you an intimate reminder (of course, the care we are talking about here is not just the watch)

   This year’s special Valentine’s Day watch ‘Gentle Gift’ is packed in a red transparent plastic box, decorated with multiple white love patterns and a message full of love. Hurry up and buy it now to your dear TA!

Who Wears A Watch Can Best Represent (On)

In modern society, the marketing strategy of consumer goods, ‘spokesperson marketing’ seems to be a common practice, and the ‘person’ itself has many uncontrollable variables. Regarding marketing tools, regardless of the price of consumer goods, whether it is tangible goods or intangible services, the ‘spokesman’ has always been like a double-edged sword. It is a sharp weapon that can directly hit people’s hearts, but may also hurt themselves. In recent years, there seems to be an increasing number of believers in the global watch industry who are affirming the positive benefits of ‘endorser marketing’. However, there have been relatively few successful examples. What is the more feasible formula for success? Today, we are not talking about complication and the balance of the movement, but we are talking about the person wearing the watch.

Panerai, who has never been a spokesperson, invited Huo Jianhua to be the spokesperson for the Greater China brand this year, which is a major event in the watch industry in the beginning of the year.
   At the end of February 2017, when the watch media had just received pressure from the cut-off pressure of the double-sided clip of the SIHH high-end watch exhibition and the Lunar New Year holiday, I thought that before the Basel watch exhibition, it would be a relatively calm market. day. Unexpectedly, a film released by Panerai on social media predicted that the brand was about to have a ‘big event’. The result was finally announced in early March: since its establishment 157 years ago, Panerai has always adhered to the watch itself as the best marketing tool, and for the first time invited Chinese actor Huo Jianhua to become the brand spokesperson for Greater China. As soon as the news was announced, it caused a heated discussion, and also stimulated the public’s discussion on ‘spokesperson marketing.’

Recently, after the announcement that the former football star Beckham was invited to be the brand spokesperson, TUDOR Tudor announced the goddess Lady Gaga to be the spokesperson for the brand #BORNTODARE campaign.
   How do you know that the hot debate caused by this spokesperson can only be regarded as an appetizer? At the Basel watch exhibition, the exchange of its own movement with Breitling ‘reciprocity’ caused a heated discussion TUDOR Tudor watch, on May 31 announced that contemporary football superstar David Beckham (David Beckham) has become the global spokesperson for the brand, and in recent days, it has been chasing after victory. In the second half of the year, it was announced that Lady Gaga, an American music ghost singer and goddess, acted as the spokesperson for the brand #BORNTODARE campaign, breaking the brand’s practice of not using a spokesperson for many years. To measure Tudor’s market share and brand position, the first introduction of a brand spokesperson should naturally be the result of careful consideration. The spokesperson does help to use more flexible marketing strategies, and it has the immediate effect of attracting new consumer groups and expanding market foundations. At a time when the watch and clock industry is conservatively looking at market growth, Panerai and Tudor boldly use the spokesperson’s marketing strategy. Whether it can effectively stimulate gas buying may have to be confirmed after a period of fermentation. What is certain is that ironclad has played a significant role in attracting consumer discussion and media attention.

Since serving as the spokesperson for RADO global brand in 2014, Tang Wei has been a Chinese actress for more than three years. Even if she is a wife and mother, her popularity is still undiminished and she is loved by the brand.
   If discussed from a more academic point of view, in the ‘Consumer Behavior’ model often referred to by marketing, consumers will most likely experience 5 recyclable and reversible purchases of tangible goods or intangible services. Steps: Demand Recognition, Information Research, Alternative Evaluation, Purchase Decision, and Post-purchase Behavior. The spokesperson chosen by the brand often plays a role in consumer purchase behavior. In addition to appearing in the brand’s promotional advertisements to attract consumers’ attention, watch endorsers who wear brand watches competently when participating in film premieres and awards ceremonies will naturally add endorsements to the brand. The number of exposures in the media has led to more consumers recognizing this brand. When they want to buy a watch later, they can also use the impression generated by the spokesperson to trigger them to search for whether this brand meets their personal needs. The ideal watch.

Popular brand watches are lovers of the brand’s marketing strategy. The CASIO Baby-G series watch, which focuses on the young women’s market, has continued to cooperate closely with Girls’ Generation, a well-known Korean women’s group in recent years.
   Then, after collecting the purchase options, consumers will come to the stage of ‘probability assessment’ commonly known as ‘shopping around.’ In the ubiquitous modern age of the Internet, finding out of the box, sharing the experience of cousins, and quotations from different places is already easy to do with a few fingers. So what kind of benefits can the endorser bring? A ‘Projection Effect’ that tries to reflect the characteristics and advantages possessed by the spokesperson. It is not only effective in popular products focusing on the female market, but also in the watch market with a large proportion of men. Influence.

Farewell to Takeshi Kaneshiro, the CITIZEN watch first tried the ‘dual spokesperson’ form, and in the publicity advertisements, the two generations of Chinese male actors Ren Xianqi and Wu Kuangren talked to each other for generations, which is of far-reaching significance.
   Take Takeshi Takeshi as an example, as the spokesperson for the CITIZEN watch for 7 years, the brand staff said that it does have a considerable influence: ‘As long as the annual endorsement publicity is exposed at the beginning, the store will definitely encounter many people who have designated to buy advertising If the limited edition models are sold out, they will be transferred to similar models in the same series. ‘Although the market demand has been misjudged and the colors of the advertising models have been wrongly selected, the same series of watches still cause snapping. Sold out. It is obvious that such a marketing approach does have a lot of attractive benefits.

From the countdown, I found that Nicole Kidman has been the ambassador for Omega Women’s Watch for 12 years, and it must have obviously improved the brand image.
   Taking a closer look, the types and choices of spokespersons will also reveal some clues about brand trends and market changes. Looking back at the history of watchmaking, spokesperson marketing has always existed in the market. For the most obvious examples, Paul Newman is at Rolex Daytona, Steve McQueen is at TAG Heuer Monaco, just like the female market. The relationship between Princess Diana and Jane Birkin and other well-known historical women and well-known bags can immediately make people think of a certain series of products of a specific brand. Film and television celebrities are mostly selected to increase their exposure to the general public; alliances with sports, golf, racing, polo and other sports, or top players in the arts such as opera, music, and painting are aimed at high-end consumers. In-depth understanding and recognition of the brand. Some people of the times even related to the brand-new creations of watches, which can be seen on the body of Italian fashionista Lapo Elkann.

Hublot, which is good at applying composite material themes to watches, not only established a cooperative relationship with Italian trendy accessory brand Italia Independent in November 2014, but also invited the brand president and co-founder Lapo Elkann to design and integrate the houndstooth pattern cloth. High-fashion style watch with classic fabrics such as face.
   In 2014, Hublot started cooperation with Lapo Elkann, and it was confirmed afterwards that the brand is not just hoping for his influence in the European fashion circle through popular brands such as Gucci, but also with His collaboration will form an important element of popular men’s clothing: fabrics, applied to the brand’s well-known Big Bang series watches, allowing the watch to also open a new connection with suits, shirts and trousers; such an angle of entry, in the industry It’s rare and quite new.

Perfect Radian Girard Perregaux’s Latest Vintage 1945 Series Watch Tasting

Most of today’s watches are similar in appearance, so there are just a few classic shapes, such as square, round, oval, or barrel shape. In these classic styles, the design of each style and brand is also different. Today the watch home brings you a Girard-Perregaux square watch, but it has a perfect arc The official model of this watch is: 25883-11-221-BB6C.

 From the front, the watch does not have any obvious difference from ordinary square watches. The classic chronograph dial design, the Arabic numerals and the crown prince-like hands, look so harmonious.

 From this side, we can see that the design of the watch is a little different from ordinary watches. From the lugs on the picture, you can see that the design of the watch is very close to the curvature of the wrist of the human body. The curvature of the watch is not because of how perfect the design of the lug of the lugs is, but that it uses a curved design even the entire case.

 The watch is made of a stainless steel case. The side of the watch is equipped with two square chronograph buttons, which are the start / pause button and the chronograph zero button. Both are made of steel, just like the watch’s screw-in appearance Build.

 The watch is equipped with a black alligator leather strap, black silk stitching, soft and comfortable to wear. Stainless steel double discount design for safe and secure wearing.

 The perfect radian of the watch reflects the exquisiteness and elegance in this angle, and the elegant perfect curve is like a wonderful young girl with a perfect figure. Visually, the thickness of this watch should be about 11 millimeters. Such a thickness is presented in such an arc. It is believed to be very comfortable to wear on the wrist.

 The size of this watch is 36.10×35.25 mm. This size is not small compared to ordinary room type watches, but it is not too large to be overwhelming. Personally, I think this watch is more suitable for pure men.

 The watch features a grey dial design with mature colors. The 3 o’clock position of the watch is a normal small seconds design, and the central seconds hand is a normal chronograph seconds hand. The small dial at 9 o’clock is a 30-minute cumulative chronograph dial.

 Although the size of the steel case is generous, the proportion and radian are just right, which perfectly matches the wrist radian; the case is polished and polished to make it look beautiful, and it also highlights the subtle design of the dial. The combination of straight lines and arcs is natural, winning the art of decoration in the early 20th century The aesthetic charm of the tide.

 The watch is equipped with a GP03300-0064 automatic winding movement with a diameter of 25.6 mm and a vibration frequency of 28,800 times per hour. It can provide at least 46 hours of power when fully wound. This movement has hours, minutes, small seconds and chronograph functions.

Summary: The aesthetic charm of the Art Deco trend in the early 20th century is the source of inspiration for the unique design style of the Vintage1945 series. Rich design details have a strong contrast in texture. The charcoal gray dial has a soft straight matte texture, and the chain links of the steel chain belt are polished and matte. The design adds a sense of time. The current European quotation for this watch is 12,000 Euros. It is believed that the price in China will meet with you soon.

For more watch details, please click: zhibai / 29241 /

[Look At The New Watch] How Interesting Is A Good Watch?

Remember when I wrote about how girls spend money on jewelry and watches to be considered financially free, someone privately told me, ‘Sister Rabbit has insight into people’s hearts. Every time I say something is good-looking, I get degraded by her husband.’ ‘It’s worthless, and then you have to introduce me to a bunch of movements that I can’t remember.’ When collating the information last night, I also thought about it for a long time, and then wrote a sentence: ‘It may be only when wealth reaches a certain level that we can generously comment on whether a product is really good-looking.’ Face value, regardless of cost performance, not dragged down by the wallet. So today Rabbit has picked 3 brands, and it doesn’t emphasize the price. Let’s just return to the origin of design. — Bvlgari — I remember many years ago, someone showed me a Bvlgari women’s watch, full of gems, and expensive, I muttered in my heart, ‘Why not buy some more cost-effective?’ Later, the cruel reality Let me understand that only ‘poor’ thinks about cost performance, which is limited by disposable wealth. Therefore, I want to look at these watches with pure appreciation. I remember when I entered the Bvlgari showroom, the first reaction was to quickly roll up my sleeves, and I could n’t wait to try them on. I’m afraid that at that moment, it represented a lot of women’s instincts when facing pearls a feeling of. Bvlgari has always been very active in Basel, bringing Wu Yifan last year and Shu Qi this year. Especially when she appeared wearing the latest LVCEA TUBOGAS halo watch, the rabbit guessed that this must be the main model of this year. This is the first time the Bulgari classic Tubogas bracelet is used in the LVCEA series. I believe everyone is no stranger to this bracelet, which was previously used on Serpenti watches, and the shape of the snake is very harmonious. The Tubogas process is named after a bent metal gas pipe. This technology has been applied to the field of jewelry making since the late 1940s. In the decorative arts period, large-scale crafts were often miniaturized and created. Tubogas crafts were inspired by industry and became a well-known technology. In the 1940s, Bvlgari combined the dial with the Tubogas bracelet to launch the Serpenti watch. In the 1970s, this process was used by Bulgari in many design fields, such as rings and necklaces, and Tubogas chains were used to match ancient coins and colored gems. This year Lvcea Tubogas halo watch has a total of 5 models, with diameters of 28 mm and 33 mm. Of course, there are diamond-set and diamond-free versions of the bezel, and the movement also has quartz and mechanical points. As for the price, it is between 40,000 and 200,000. These watches are estimated to make men look tight in their wallets. To appease your nervousness, look at a male watch that I personally like. OCTO FINISSIMO, which was stunning in Basel in 2014 when it appeared, and is known for its ultra-thin. The first piece of the year was the tourbillon. After that, Bulgari released three questions and automatic winding models in 2016 and 2017. This year, the minute repeater and the automatic winding are combined into one, and the thickness of the watch is only 3.95 mm, which is another record. In order to achieve ultra-thin effects, Bvlgari made Calibre BVL 288 movement based on this tourbillon in 2014. The movement is mainly self-winding by installing an outer edge pendulum on the back. The round pendulum is made of platinum and aluminum, with a very dense metal material. In addition, the flying tourbillon is also selected, with a ball bearing system, which can reduce the thickness. The tourbillon is expensive, but there are other models that can be implemented. Such as OCTO FINISSIMO AUTOMATIC automatic winding watch, as well as skeleton sandblasting watch. In fact, there are also girls interested in this watch, very thin and light, show everyone the rabbit’s hands-on photos. In fact, many men’s watches have begun to break through the gender limit, which is precisely the performance of market opening. — Jacques Dro — A brand that I was very impressed with this year, and faintly saw that it was working quietly. A few days ago, I chatted with my cousin and made a prediction: In the future, explosive prices similar to Green Water Ghost will gradually enter the consumer’s sight of third- and fifth-tier cities, and high-end consumers under the consumption upgrade will compete for similar rainbow di Such hard goods (it is said that some people are willing to increase the price by 200,000 to buy the new Rainbow Di). Similarly, Patek Philippe 5131P is close to a million watches, the queue is difficult, many people are ready to increase the price of the second-hand market (discontinued 5131J , The increase to more than 800,000, some people still grab). Therefore, the high-end market’s interest in good products is far beyond our previous imagination. So, which brands have the opportunity to take over the market? I think Jacques Dro is one of them, especially crafts. First give the girls a few good-looking ones. For example, the elegant 8-series Petite ladies watch, the Chinese like the number ‘8’, but the premise is still to pass. There are also two-circle strap styles, Jacques Dro also started to keep up with the times. The large second hand cut out of red gold One watch, cutout and classic ‘8’ shape, men will like it. Then, please sit up straight, there are hard goods in front. Jacques de Roux produced a three-question parrot timepiece pocket watch. After all, the technology of the automatic doll is amazing, and the luck at the scene is good. Seeing the real thing, it is said that some dealers have stated that they want to order it. Seeing this watch, I have not yet been willing to sell it, and the price is more than 8.97 million yuan. There is also a tropical wind intelligence bird three questions watch, a live demo video was shot on the spot, but the picture quality is too scum and I ca n’t bear to share with you, let’s come to an official video. This watch has more than 5.65 million yuan, with 8 red and platinum models each, of which the red and gold models have been sold out, and a small amount of platinum. — Blancpain — It’s true that fifty years old is a big focus this year. I still remember a few years ago that Blancpain’s key recommendation in China was still the most classic Villeret. At that time, not many people knew about fifty. But in the past two years, I was very pleased to see that there were hundreds of stores in full bloom. The classic models were still the cornerstone of sales, but Fifty Yuan began to be chased by a group of people. This year Blancpain was bold and made new attempts in the 50s, such as adding full-calendar moon phases, annual calendars, retro-styled date and week watches to the deep diving vehicle Bathyscaphe. Let’s first experience the two phases of the full-calendar moon phase and the 70’s date and day of the week watch (I only started the second one, I think it’s not bad). Of course, I personally think that the least controversial should be the following calendar, because it is relatively simple and is the consistent style of deep submersibles. In fact, when it comes to the value of the face, today I want to talk about Blancpain. I was touched by Blancpain’s women’s watch on Valentine’s Day, or when I already had After the so-called ‘high cost-effective women’s watch with complicated functions’, sometimes I really want to indulge, purely beautiful. Blancpain’s Villeret classic series this year launched a women’s moon phase calendar watch with a diameter of 33 mm. Villeret’s classic elements are all there. Willow-shaped hands, Roman numerals, and dial layout are also typical Blancpain styles. The most interesting It is still the beauty mole on the corner of the moon’s face, and it will still be moved after seeing its enchanting countless times (embarrassingly, your face did not show up when you started, you are free). This watch’s 913QL.P automatic winding movement is specially developed for women’s watches (many brands no longer use men’s or men’s watch movements to change things at will). Even though girls are not so sensitive to technology, antimagnetic silicon hairsprings and special safety systems (to prevent accidental operation from damaging the date indicator movement) protect the watch. I guess you read High and don’t understand why I mentioned ‘funny soul’ in the title. So let’s talk about how rabbits feel today. When we judge people or things, we always have the appearance and the inside to make a comprehensive judgment. For people, we always think that ‘inside’ is more valuable than ‘outside’, and of course it is right. But similar to watches, I just think that in this era, at least in terms of mass consumption, ‘the value is supreme.’ So ‘interesting inspiration’ refers to the inner part of the watch, the polishing of the movement and so on. Why do I encourage everyone to pursue pure beauty on the basis of improving aesthetics, because this is the most basic enjoyment. In fact, we do n’t have to worry too much about “besides the golden jade, but the bad ones”, because these big brands want to survive in the market and cherish their wings more than anyone else (fool people in the invisible places, sooner or later). Of course, if your wallet is shy for a while, ‘cost-effectiveness’ is still an insurance path. Everyone has different life stages and different pursuits. They do not have to be consistent. In the end, everyone is welcome to talk about the watches that I have experienced that “I feel good-looking, but have been denied by others”, and are you ultimately forced by public opinion or follow your heart? Written in the comment section, the most liked rabbit will send a notebook customized by a well-known watch brand ~ gossip rabbit is only original, welcome to forward!