How Many Pieces Do You Think Can Be Produced In A Watch?

Have you ever bought a limited edition watch? Do you think the value of the limited watch is not worth buying? With the development of the Internet era, the watch retail industry has undergone tremendous changes in the past two decades. The rise of new media + e-commerce has enabled consumers to obtain the latest watch information and purchase the latest watches without leaving home. product. This change in business environment is more conducive for watchmakers to promote limited edition watches. Therefore, ‘limitation’ seems to have become a trend. Once upon a time, the limited watch was synonymous with ‘rare goods’. But since the 1990s, the situation has gradually changed, and the number of limited editions of many brands is increasing. The motivation for the brand department to do this is very simple. It is only necessary to add a ‘limited’ label to the watch to logically sell a higher price and obtain a higher profit. Why not? The easiest way to make a limited watch is to change the color or layout of the dial. For example, Omega has produced a limited edition seahorse with a red dial for the Japanese market. At that time, the dials of the hippocampus were generally white or blue, which made this red disk’s appearance quite outstanding. Coincidentally, Cartier also had similar styles. At the beginning of this century, Cartier produced three limited edition Santos, all of which are steel, but the color of the dial has changed a bit (ice blue, pink orange, gray). Each color is limited to 2,000 pieces, and it sold quite well. Not bad. On the one hand, because of the limited gimmicks, and on the other hand, because Cartier’s colors are beautiful enough (the jeweler’s talent). However, this simple and rude method is easy to get tired of playing too much, especially now that with the development of the information age, customers’ tastes have been cultivated more and more ‘trick’. If the brand does not play something more interesting, it is very Easy to be abandoned by the market. Moreover, it seems that until now, there are not many colors available to everyone. Therefore, the brands began to cross the sea with eight immortals, showed their magical powers, and moved their minds in other parts, including but not limited to: pointer, case back, strap … Slightly changing these parts can be distinguished from the ordinary version. This makes the limited watch more beautiful and interesting than ever, but on the other hand, it also greatly increases its number. After all, as long as there is room for design, the brand will not worry about finding no reason to limit it. There are a variety of reasons for this, such as co-branding with a certain brand or artist; cooperating with a new spokesperson; sponsoring an event or competition; celebrating important festivals … all are good reasons for the limit. The best example is the latest limited edition watches of the Year of the Pig, ranging from Vacheron Constantin to Swatch, all borrowing this limited edition of China’s most important festival. Obviously, in this way, the current limited editions have a tendency to flood. The meaning of the limit was that ‘things are rare and precious’, but now this meaning seems to be being lost. For example, Omega produced a limited edition of the 007 hippocampus a few years ago. However, it is called a limited edition, but the actual volume is quite large. A total of 11,007 pieces have been sold, which is equivalent to general merchandise. This approach is a benefit for watch fans who really love watches or like 007, at least without grabbing or raising prices. In terms of design, I personally think that the limited edition watches made by several brands such as Hublot are more promising (aside from cost performance and movement, etc.). For example, in the past few years, its joint limited edition watch with the best non-antique cigar-Arturo Fuente’s great works series of cigars, has a tobacco leaf pattern engraved on the case, and a large number of cigar elements are also used on the dial. The South American flavor is very Rich. Another example is the limited-edition watch that it produced in collaboration with Max Tucci, the founder of London tattoos studio Sang Bleu. Generally, this limited-edition watch is considered to be nothing more than drawing tattoos on the dial. Don’t do it this way, but take a different approach, use the disk surface instead of the pointer to indicate the time, and incorporate Butch’s tattoo pattern into it, the visual effect is more eye-catching. Designs like this often bring the value of the limited watch to a new level. However, it should be noted that some brands have another way of playing, which is to sell general merchandise as a limited edition. Yes, I am talking about Rolex. I think Law is the brand that makes this trick the best. Personally, in view of the current industrial production capacity, if the horsepower is fully used to make the table, the annual volume will definitely be more than that (see the omega next door). Now many popular models are out of stock everywhere, and general goods have actually become limited tables-why this phenomenon is worth thinking about. Of course, this is just one of my words. As a non-listed company, Rolex does not disclose production data every year, and everyone can only guess. Today, limited edition watches have become an indispensable and important part of the watch industry. We do not know how it will develop in the future. But one thing is for sure, those works with insincerity will be eliminated by the market after all, and only genuine production can survive. Have you ever chased a limited edition? Do not ask for powder, just talk about the public number of the watch

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