Swatch Collaborates With Alessandro Mendini To Compose Design Poems

Italian designer, architect, and artist Alessandro Mendini has made a name for himself with his groundbreaking style and works full of color and positive energy. This fall, a unique exhibition opened in South Korea. ‘Alessandro Mendini-Design Poem’ showcases several famous works he designed for Swatch: five Swatch artist special watches, including many Acclaimed Lots of Dots. The exhibition was held at Dongdaemun Design Plaza in Seoul from October 8, 2015 to February 28, 2016.

   To celebrate the long-standing relationship between the two parties, Swatch and Alessandro Mendini have joined forces again to launch a new artist-specific model: Dot Rhapsody. For this new work, Alessandro Mendini made full use of the advantages of the transparent movement dial and used his iconic color style to show the unique beauty of the movement components. At the same time, he performed an interesting reinterpretation on the style of his early works designed for Swatch. He also matched this vibrant design with a transparent plastic case, and decorated the transparent silicone strap with pink and red , Yellow, blue and green dots. And this cheerful color and dot design again appeared on the watch box.

   Dot Fantasy (SUOZ213) was first released in Korea. This new Swatch Artist Special is now available at Swatch stores around the world.